Google Sheets Addon

Instagram & Facebook Ads to Google Sheets

By SyncWith

Facebook Ads & Instagram Marketing Data

Report on your Facebook Ads marketing metrics and Instagram activity in Google Sheets. Fast. Easy. Free to get started.

Install the Addon
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Example Google Sheets addon report showing Facebook Ads marketing metrics

How to connect Instagram Ads to Google Sheets

Instagram ads run from the same Meta ad account as your Facebook ads, so you connect them through Facebook Ads. Add the Platform dimension to your report and every row shows whether the spend, impressions and clicks came from Instagram or Facebook.

  1. Install the SyncWith add-on in Google Sheets.
  2. Connect Facebook Ads with the Facebook login you use in Ads Manager, then pick the ad account. One report can cover several clients’ accounts.
  3. Add the Platform dimension. Add Placement too if you want Instagram Feed, Stories and Reels on separate rows.
  4. Choose your metrics, such as Amount spent, Impressions, Reach, Clicks (all), CTR (all) and CPM.
  5. Set the report to refresh hourly, daily, weekly or monthly, so the sheet stays current without another export.

Keep the Platform column even if you made the campaign for Instagram. Meta selects every placement by default, so an ad you built for Instagram also runs on Facebook unless you turned those placements off. For organic posts, use Instagram Post Insights below.

Integrations

  • Facebook Ads Connect your Facebook Ads to Google Sheets, and easily pull campaign spend, peformance and more. Report on multiple accounts at once, build custom reports on any dimension or metric, track conversions, calculate ROAS, breakdown performance by demographics and more
  • Facebook Page Insights Pull your Facebook Pages to Google Sheets and track metrics including engaged users, impressions, reach, clicks, reactions and more
  • Facebook Post Insights Monitor the reach of your Facebook posts in Google Sheets, track likes, comments, impression, reach and more.
  • Facebook Page Reviews Pull all your Facebook page ratings and reviews left for your fans into Google Sheets
  • Instagram Post Insights Export your Instagram Posts to Google Sheets automatically, and track caption, comments, engagement, impressions, reach and more

Features

You can use the Facebook Ads & Instagram Marketing Data addon for Google Sheets to quickly and easily build custom reports, and connect all of your Facebook and Instagram accounts, pages and posts to Google Sheets

For a Page report, see how to get Facebook Page Insights into Google Sheets.

Reports can be scheduled to update automatically. Once you've pulled data into Google Sheets you can easily build charts and dashboards. Get all of your data one place, and set it up so you can easily view your performance without logging into multiple dashboards, saving you time and helping you achieve your goals!