Learn how to be data driven digital marketing superstar with our expert advice
Regarding Google Ads, the best indicator of whether your ad copies are optimized per keyword or targeting is the CTR (Click-through rate). Typically, when you reach millions of impressions your CTR goes down, and your CTR goes up when your impressions are limited.
Dan Gurbalov
Digital Marketing Manager
Why this is important - Connecting FB Ads to Looker Studio using Data Relate, Setting up the essentials, Basic data cells, A campaign/ad set/ad breakdown, Charts (performance over time)
Trey Edwards
Digital Marketing Strategist
Every experienced marketer recognizes the importance of proper data analysis. However, some of the information in Google Ads is not displayed in the best possible way for us to do a proper analysis. This poses a problem. Exporting data to Google Sheets is the answer. Well, half of it.
Dan Gurbalov
Digital Marketing Manager
Accurate reporting is essential to running effective marketing campaigns. In this article, we will show you how to use Google Sheets to combine data from multiple Facebook Ads accounts and campaigns into one easy-to-use reporting dashboard.
Trey Edwards
Digital Marketing Strategist
Utilize Google Sheets ArrayFormula and Sumif to calculate rolling sums and moving averages. Specifically how to track your MRR, daily MRR growth and MRR growth on a moving average basis.
Alex Black
Co-Founder / CEO
This article will delve into the challenges faced when optimizing images and how leveraging Cloudflare Workers and Cloudinary's CDN can be a game-changing solution.
Alex Black
Co-Founder / CEO
The new Google Analytics is here to stay, and we’ve explored all the built in, free and paid ways to export Google Analytics (GA4) data into Google Sheets so you don’t have to. We’ll review free solutions, paid tools, and explain the pros and cons of each.
Alex Black
Co-Founder / CEO
Step-by-Step Walkthrough: The best ways to connect Shopify to Google Sheets, including orders, customers, products and more
Alex Black
Co-Founder / CEO