Facebook Page Insights to Google Sheets: What Still Works
Meta removed Impressions and Page fans from the Page Insights API in November 2025. Here’s what to use now, and how to get Page data into Google Sheets.
Alex Black
Co-Founder / CEO
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Google Ads Reporting Tools for Client Reports
Which Google Ads reporting tool fits your clients: Google’s free options first, when a paid one is worth it, and a budget pacing sheet for every client.
Alex Black
Co-Founder / CEO
Meta Ads Reporting: Client Reports That Hold Up
A client’s Meta Ads report holds up when it names its attribution setting, flags the last 28 days as still changing and keeps its own copy of finished months. Here’s how to build one.
Alex Black
Co-Founder / CEO
Facebook Ads Report Template for Google Sheets
A free Facebook Ads report template for Google Sheets with every formula written out, one Data tab for all your clients, and which numbers you can’t add up.
Alex Black
Co-Founder / CEO
The Ultimate Guide to Increasing Ad CTRs on Your Google Ads Copy
Regarding Google Ads, the best indicator of whether your ad copies are optimized per keyword or targeting is the CTR (Click-through rate). Typically, when you reach millions of impressions your CTR goes down, and your CTR goes up when your impressions are limited.
Dan Gurbalov
Digital Marketing Manager
How to Connect Facebook Ads to Looker Studio (Now Data Studio)
Looker Studio has no built-in Facebook Ads connector. Here’s how to add one, switch one report between client ad accounts, and build a clearer view than Ads Manager.
Trey Edwards
Digital Marketing Strategist
How to Export Google Ads to Google Sheets (Without Coding Knowledge)
Every experienced marketer recognizes the importance of proper data analysis. However, some of the information in Google Ads is not displayed in the best possible way for us to do a proper analysis. This poses a problem. Exporting data to Google Sheets is the answer. Well, half of it.
Dan Gurbalov
Digital Marketing Manager
How to Export Facebook Ads To Google Sheets
Accurate reporting is essential to running effective marketing campaigns. In this article, we will show you how to use Google Sheets to combine data from multiple Facebook Ads accounts and campaigns into one easy-to-use reporting dashboard.
Trey Edwards
Digital Marketing Strategist
Calculate Rolling Averages with Array Formulas in Google Sheets
Utilize Google Sheets ArrayFormula and Sumif to calculate rolling sums and moving averages. Specifically how to track your MRR, daily MRR growth and MRR growth on a moving average basis.
Alex Black
Co-Founder / CEO
Building a free on-the-fly image optimization pipeline with Cloudflare and Cloudinary
This article will delve into the challenges faced when optimizing images and how leveraging Cloudflare Workers and Cloudinary's CDN can be a game-changing solution.
Alex Black
Co-Founder / CEO
GA4 to Google Sheets
The new Google Analytics is here to stay, and we’ve explored all the built in, free and paid ways to export Google Analytics (GA4) data into Google Sheets so you don’t have to. We’ll review free solutions, paid tools, and explain the pros and cons of each.
Alex Black
Co-Founder / CEO
Connect Shopify to Google Sheets
Step-by-Step Walkthrough: The best ways to connect Shopify to Google Sheets, including orders, customers, products and more
Alex Black
Co-Founder / CEO